October 2023 Brings a 28% Increase in Passenger Traffic at Santiago Rosalía de Castro Airport

Santiago Rosalía de Castro Airport's passenger traffic surged 28.2% in October 2023 compared to pre-pandemic levels, proving that this Galician gem has found its wings in the post-pandemic travel landscape.

Authentic Experiences

Years of restricted travel ignited a yearning for unique destinations and authentic encounters. Santiago, with its charming Old Town, vibrant cultural scene, and proximity to the Camino de Santiago pilgrimage route, offered the perfect escape. The city's focus on safety measures and open-air attractions like parks and coastal walks resonated with travelers seeking a responsible yet enriching escape.

Enhanced Connectivity and Competitive Value

Rosalía de Castro Airport strategically expanded its air routes, welcoming new airlines and frequencies from key European markets like Germany and the UK. This wider choice and potentially competitive pricing made Santiago more accessible than ever, attracting budget-conscious travelers and those seeking weekend getaways. Additionally, package deals offering flights and accommodation bundles further fueled the influx of visitors.

Smart Marketing and Beyond the Pilgrimage Appeal

Santiago's marketing campaigns moved beyond the typical pilgrim's path, highlighting the city's family-friendly atmosphere, delicious Galician cuisine, and diverse festivals. Leveraging social media and influencer partnerships showcased hidden gems like the Plaza del Obradoiro and the Cidade da Cultura, resonating with a younger generation seeking authentic experiences beyond the traditional pilgrim trail.

The Online Echo Chamber of Positive Vibes

Consistently high ratings on travel platforms and glowing reviews by satisfied travelers, both pilgrims and cultural explorers, created a powerful online echo chamber, attracting new visitors seeking a proven, positive Santiago experience. Word-of-mouth recommendations further amplified this positive buzz, creating a virtuous cycle of trust and travel.

Year-round Enchantment and Beyond the Peak Season

Santiago's magic wasn't confined to the peak summer months. Its pleasant climate and diverse offerings, from Christmas markets to historical sites like the Santiago Cathedral, ensured a steady flow of visitors throughout the year. This "beyond-the-pilgrimage" appeal attracted repeat visitors and seasonal travelers seeking unique experiences, from wine tastings in the Rías Baixas region to exploring the Celtic heritage of the area.

Riding the Waves of Recovery and Renewed Confidence

As the global economy regains its footing, so does travel confidence. The easing of travel restrictions and diminishing pandemic concerns have rekindled the desire to explore, and Santiago, with its rich history and vibrant culture, is ideally placed to benefit from this renewed wanderlust. The city's infectious energy and welcoming atmosphere perfectly capture the post-pandemic mood, attracting travelers seeking not just a vacation, but a chance to reconnect with themselves and their sense of adventure.